Katvig makes organic children's fashion and fights to set new standards for what children and nature should be exposed to. The fabrics are manufactured by grown-up workers under good financial and social circumstances and the collections are made of sustainable materials. Even the plastic bags are degradable.
Approximately 75% of Katvig's products are GOTS certified. Global Organic Textile Standard (GOTS) is the worldwide leading certificate for organic clothing that includes ecological as well as social criteria. By using organic cotton, the CO2 emissions from farming are reduced, the soil is not exposed to synthetic fertilizers, pesticides or defoliants which all result in a more sustainable environment and healthier products.
Katvig has invented a new method for recycling organic cotton and a unique garment material. A large proportion of the organic cotton goes to waste in the process of making cotton fabric. When the organic cotton fabric is spun, the softest cotton noil falls to the ground. Katvig picks it up, spins the noil once again and knits and dyes the fabric without any use of toxic and allergenic chemicals. The result is the fabric R.O.C. (Recycled Organic Cotton). The fabric looks worn in a cool way, the structure is unusually soft and light, and each and every piece of clothing has its own unique colours and print.
Katvig uses polyester produced from recycled PET bottles, a very clean type of polyester. The bottles are cut into flakes, melted and shaped into new fibres. 10-15 bottles are used for the shell fabric of one outerwear jacket, saving the environment CO2 emissions and the sparse resources of crude oil. Katvig has also developed a method where the customer gets the same bag that the clothes are packed in at the factory. After 4 years the bags degrade. Even the logos are printed with plant-based ink.
Katvig has established a "Sustainability School" where both retailers and consumers can learn about sustainability, ecology and health, e.g. why organic cotton is better, how dangerous chemicals really are and how you can avoid contact with the worst perpetrators. The initiative is a good example of Katvig's wish to contribute to consumer awareness and sustainable development.